Most tournament anglers have pulled a fish from deep water at some point, and know the pain of struggling all day to keep it alive, only to weigh it in dead at the end of the day.
When bass are pulled from deep water, their air bladder swells and often causes the fish to go "belly up" in your live well. If it does make it to weigh in alive, it's chance of survival when released is minimal.
Attach one or more Flip Clips to the bottom fin and your fish no longer needs to focus it's energy on turning over to submerge their gills back into the water. The Flip Clip is a fish friendly accessory that significantly increases a fish's chances of survival.